In striving to promote a diverse and inclusive culture, Intuit was looking to unify and elevate their eleven Employee Resource Groups (ERGs). We created a system based on the concept of a quilt, where each ERG would have its own micro identity but be part of a larger whole. We created individual logo icons and unique color palettes for each group, along with a universal easy-to-implement design system. This allows any member of a group to create beautiful communications and swag, while Intuit can also have a united visual language to talk about the ERGs as a whole.

Agency: Interbrand
Executive Creative Director: Oliver Maltby
Design Director: Izgi Yapici
Designer: Spencer Seligman
Client Management Director: Engy Neville