Spencer Seligman
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Zelig's Jewish Hot Sauce

When asked to design packaging for hotsauce, I looked back to my jewish roots as well as some of my favorite places to nosh in New York to design Zelig's Delicatessen's World Famous Jewish Hotsauces (aka horsradish!) There are three available flavors: the simple classic Chrayo ("chain" is yiddish for horseradish), the sweet traditional Maror (a Passover favorite of horseradish and roasted beets), and the bright and spicy Jewsabi (with the kick of Wasabi). To keep you clean are Schutz wipes (aka napkins) and the condiment set comes in a convenient holder. Zelig is the yiddish root of my own surname meaning blessed

 

zelig's delicatessen

When asked to design packaging for hot sauce, I looked back to my jewish roots as well as some of my favorite places to nosh in New York to design Zelig's Delicatessen's World Famous Jewish Hot Sauces (aka horsradish!) There are three available flavors: the simple classic Chrayo ("chain" is yiddish for horseradish), the sweet traditional Maror (a Passover favorite of horseradish and roasted beets), and the bright and spicy Jewsabi (with the kick of Wasabi). To keep you clean are Shmutz wipes (aka napkins) and the condiment set comes in a convenient holder. Zelig is the yiddish root of my own surname meaning blessed.

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