The overwhelming anxiety of reality, and the belief that these absurdities are beyond our control, leave us—the cold children—emotionally vacant. To mask this existential, apathetic abyss, we trick ourselves through the illusions of instantaneous pleasures, into a façade of happiness. (upsidedown happyface) is a brand that both satirizes our dependence on this false joy yet acknowledges the necessity of fantasy as a tool to survive life's miseries. Through fauxshion, (upsidedown happyface) celebrates this trickster within us all, who for our own sake fools ourselves and allows us to be fooled as both the deceiver and deceived.
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The archetype of the trickster across cultures, presents a clever messenger. An agile shapeshifter, he is able to transcend boundaries between worlds, an agent of chaos. As an entertainer, he crafts illusions between the reality and surreality; his face another mask of false joy to hide his sadness, his emptiness. Carl Jung defined the trickster archetype as a schizophrenic, comedy of opposites: conscious and unconscious, obscurer and revealer, entertainer and deceiver, cunning and idiotic, magical and powerless. Yet his transcendence and subversion of the cosmological order only reveals that order to us. Am I as a designer not a trickster spinning my own illusions? Are we not all our own tricksters who take active roles in our own self-deception?
Studies have shown that physiology has a direct effect on psychology. While we smile because we are happy (or frown because we are sad), research from Melinda Wenner published in The Scientific American shows that a lack of frowning results in less negative emotions: “This February psychologists at the University of Cardiff in Wales found that people whose ability to frown is compromised by cosmetic botox injections are happier, on average, than people who can frown...they did not report feeling any more attractive, which suggests that the emotional effects were not driven by a psychological boost that could come from the treatment’s cosmetic nature.” The physical act of smiling itself can cause feelings of happiness. If people can be fooled and fool themselves into happiness, is that happiness any less true, valid, or worthy?